Lead Generation & B2b Performance Marketing
Lead Generation & B2b Performance Marketing
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and may present additional prices, it can cause greater precision and more reliable information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and various other platforms is less accurate than it should be.
Server-side monitoring is an extra safe and secure alternative that assists to bypass these limitations, as it's loaded from your own domain name and dealt with as first-party code, indicating it's less likely to be affected by advertisement blockers or various other safety steps. This offers more accurate information and a much more total picture of customer trips across channels.
In addition, this sort of monitoring allows businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility gives online marketers extra possession over the data they send out, and makes it much easier to adhere to various information legislations. It's also a whole lot less susceptible to fraudulence, as it's more difficult for fraudulent stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows services to gather and improve information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Typical pixel tracking relies on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring allows organizations to bypass these restrictions and give precise, regular data that is much less susceptible to disturbance.
This sort of tracking additionally allows organizations to track conversions that take place beyond the website, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra dependable for organizations seeking to adapt to these adjustments.
3. Less susceptible to fraudulence
Server-side monitoring allows services to manipulate data hauls prior to it reaches third party endpoints, enhancing protection and privacy. This is particularly vital as different web browsers and systems significantly change how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie Shopify marketing automation information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your web site.
On top of that, server-side tracking enables you to catch individual information straight by yourself web servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your web site's web server what occasions to videotape. This information is after that sent out to analytics tools like Google Analytics and Facebook Business. It's also utilized to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your page to collect data from users.
4. Easier to implement
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the range of data management and gives organizations more control over transmission, making it usually extra reputable. Therefore, it's much less susceptible to data challenges caused by points like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the server. This permits you to have even more precise data and aids make certain conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.